Is the expansion of global hotshops into London an endorsement?
The recent flurry of agency openings in the UK capital suggests business here is good. But is there more to it than meets the London eye?
Source: campaignlive.co.uk
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Born Social retains Nando's social account
Brand also works with New Commercial Arts, which is unaffected by the appointment.
Source: campaignlive.co.uk
New holding company snaps up TwentyFirstCenturyBrand
Launched by Anthony Freedman, a former Havas regional chair, Common Interest is targeting up to 10 acquisitions in next two years.
Source: campaignlive.co.uk
Big Brother is watching you: will viewers be watching it?
How attractive a prospect is Big Brother's return for viewers young and old – and the advertisers seeking to reach them? Campaign spoke to a number of senior media buyers.
Source: campaignlive.co.uk
Third of brands to boost programmatic DOOH spend in next 18 months
Survey was conducted among 1,200 advertisers and agencies.
Source: campaignlive.co.uk