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Victoria Bitter elevates hard earned thirsts in latest campaign via The Monkeys, Melbourne

Victoria Bitter has unveiled ‘Means More’, its first major brand campaign with new creative agency, The Monkeys, part of Accenture Song.

The campaign, directed by Tim Bullock at Scoundrel, aims to celebrate the skill and intelligence behind hard work, under the brand’s existing ‘For A Hard Ear ....

Kate Gooden , Natalie Jane Harvie , Allan Carlow , Katie Wellbelove , Sophie Gosper , Adrian Shapiro , Tim Bullock , Nicole Mcmillan , Sarah Wilcox , Isaac Montebello , Adam Slater , Joe Sibley , Ben Eagleton , Romanca Mundrea , Dave Collins , Alex Holmes , Morgan Benson Taylor , Connor Beaver , Hugh Gurney , Michael Derepas , Raph Tamkalis , Paul Mcmillan , Ben Haysman Gianni Cozzi , Creative Agency , National Head Of Production Producer , Production Company ,

CUB's Victoria Bitter launches first work via The Monkeys

CUB's Victoria Bitter launches first work via The Monkeys
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Dave Collins , Hugh Gurney , Ben Eagleton , Adrian Shapiro Kate Gooden , Romanca Mundrea , Allan Carlow , Joe Sibley , Sarah Wilcox , Natalie Jane Harvie , Ben Haysman Gianni Cozzi , Paul Mcmillan , Nicole Mcmillan , Alex Holmes , Isaac Montebello , Morgan Benson Taylor , Sophie Gosper , Adam Slater Connor Beaver , Katie Wellbelove , Tim Bullock , Michael Derepas , United Brewerie , Victoria Bitter , Monkeys Melbourne , Hard Earned Thirst , Ant Keogh , Marc Lord ,

Victoria Bitter's 'Means More'

Under the brand’s existing ‘For A Hard Earned Thirst’ platform. ....

Adam Slater Connor Beaver , Michael Derepas , Adrian Shapiro , Paul Mcmillan , Ben Eagleton , Kate Gooden , Hugh Gurney , Dave Collins , Sophie Gosper , Ben Haysman Gianni Cozzi , Nicole Mcmillan , Michael Malherbe , Allan Carlow , Isaac Montebello , Tim Bullock , Natalie Jane Harvie , Paul Le Couteur , Joe Sibley , Morgan Benson Taylor , Katie Wellbelove , Sarah Wilcox , Alex Holmes , Romanca Mundrea , National Head Of Production Producer , Production Company , Creative Agency ,