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April 20, 2021 VIOOH, an OOH marketplace, has released its State of the Nation report for Hong Kong. The report found that 84% of respondents have bought, planned or placed OOH programmatically in the last 12 months, according to a press release. In addition, 94% expect to increase their investment in programmatic OOH in the next 18 months and 82% were open to investing in DOOH. Other findings include: 37% expect to double their programmatic OOH spend in the next 18 months. 58% of agencies and 36% of advertisers believe OOH is important for brand led campaigns. 62% of agency executives want m...

VIOOH releases first ever State of the Nation report on Hong Kong programmatic OOH Details 07 April 2021 Global digital out-of-home marketplace VIOOH has released its first ever State of the Nation report for Hong Kong. The insights were gathered from a survey of 100 Hong Kong media agency and advertising executives throughout January 2021. The report offered some interesting statistics about Hong Kong's OOH market. 84% of respondents say they have bought, planned, or placed OOH programmatically over social media in the last 12 months, while 94% plan...

By Shawn Lim-07 April 2021 08:52am 93% of Hong Kong marketers expect Covid-19 to impact adoption of programmatic OOH in general Hong Kong marketers are expected to increase their investment in programmatic out-of-home in the next 18 months as they seek to maximize their investment in the channel for their brand-led and performance-led campaigns. 84% of Hong Kong marketers say they have bought OOH programmatically in the last year, more than they did for social media, according to a survey by digital OOH marketplace VIOOH. “Programmatic technology is opening up new possibilit...

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