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Building on Great Northern’s existing platform of ‘The Beer For Up Here,’ the brand tasked Clemenger BBDO with creating a new product campaign launching Great Northern Ginger Beer. Today, Great Northern is recognised as a cultural icon, with a great handle on the beer market and a strong Maste
Creative 65 Add to collection Cummins & Partners brings 'Man from Snowy River' back in spot directed by Justin McMillan To launch Jeep Wave – the auto brand's global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in a new campaign from Cummins & Partners. Jack Thompson, one of Australia's most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Austra...
May 24 2021, 9:32 am | BY Ricki Green | 1 Comment To launch Jeep Wave – the auto brand’s global customer care initiative – the Man from Snowy River, Jack Thompson, himself gets behind the wheel of a Jeep in its latest campaign via Cummins&Partners. Jack Thompson, one of Australia’s most popular and enduring actors, explains the significance and special bond that the wave between Jeep drivers creates. Says Thompson: “I’ve always felt that exchanging a wave on a country road is a classic form of bush courtesy. It’s a typical Australian gesture.” Featuring vast Australi...