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Cover Story: Bermaz Auto picks up speed with Kia JV


Cover Story: Bermaz Auto picks up speed with Kia JV
The Edge
4 hrs ago
Liew Jia Teng
© Provided by The Edge
FEW would dispute that Bermaz Auto Bhd (BAuto) has had an impressive track record of distributing Mazda vehicles in Malaysia over the past 13 years under the leadership of automotive industry veterans Datuk Seri Ben Yeoh Choon San and Datuk Francis Lee Kok Chuan.
When the Japanese car brand was initially distributed by Cycle & Carriage Bintang Bhd, only 500 to 600 cars were sold in the country each year. But since BAuto then controlled by Berjaya Corp Bhd took over the Mazda distributorship in 2008, total vehicle sales in Malaysia grew significantly from 886 units in the financial year ended April 30, 2009 (FY2009) to 9,484 units in FY2020. ....

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