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When it comes to lager Aussies are a loyal bunch. They don't just drink their favourite beers, they proudly wear branded merch, get tattoos of logos, even build shrines in their sheds. So, to encourage trial of its new Hazy Lager, Matilda Bay and Howatson+Company have decided not to compete with peo
Matilda Bay's new campaign acknowledges that consumers are loyal to their favourite beers, and doesn't try to compete.
When it comes to larger, Aussies are a loyal bunch. They don't just drink their favourite beers, they proudly wear branded merch, get tattoos of logos, even build shrines in their sheds.
Deciding not to compete with people’s favourite beers.
The Smart50 Awards categories recognise the many ways Australian SMEs are contributing to their communities, and driving innovation.