Burnishing Piaget's History as a Watchmaker Turned Jeweler – WWD
CEO Benjamin Comar discusses how the brand thinks global, serves local and heads toward its 150th anniversary in 2024.
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CEO Benjamin Comar discusses how the brand thinks global, serves local and heads toward its 150th anniversary in 2024.
What we may see in 2023 from Rolex, Patek Philippe, Audemars Piguet et al: those we really hope to see and those we probably won't
Things are changing for this country, once regarded as a tourist market, and its values are spreading worldwide, says Piaget chief executive Benjamin Comar.
Last June, Benjamin Comar took the helm at Piaget and it has been a great first year for the CEO, highlighted by the brand's double win at the Grand Prix d'Horlogerie de Genève 2021.
Benjamin Comar, Piaget's new CEO, talks about the challenges of the watch consumer and the battle for supremacy in the ultra-thin category.