Coca-Cola Philippines International Women's Day film via dentsu Jayme Syfu challenges the negative biases made towards women everyday – Campaign Brief Asia
March 9 2021, 10:24 am | BY Kim Shaw | No Comments In Coca-Cola Philippines latest film via dentsu Jayme Syfu, women are confronted with real-life situations that box women into stereotypes — from phrases such as “Kababae mo’ng tao, ang brusko mo” (You’re a woman, but you act so rough) or “Kababae mo’ng tao, palaban ka” (You’re a woman, yet you’re defiant) to a line that questions what kind of woman comes home very late at night. However, the film also shifted the narrative and turned it into a positive one—giving the power back to women and allowing them to be tr...
Source: campaignbriefasia.com