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El Pollo Loco Gears Up for Franchise Growth - Vimarsana News

El Pollo Loco Gears Up for Franchise Growth

El Pollo Loco While the look may be different, the vast and diverse menu will remain the same. El Pollo Loco is gearing up for aggressive expansion in 2021, driven by two new restaurant designs. According to Chief Development Officer Brian Carmichall, American consumers are seeking healthier meal options that are affordable, while preferring the convenience that a growing array of off-premise dining options offer. The broad appeal of El Pollo Loco’s fire-grilled chicken driven “L.A. Mex” menu, fusing Mexican cuisine with fresh “better for you” ingredients, differentiates the brand f...

El Pollo Loco debuting smaller prototypes, seeking franchisees - Vimarsana News

El Pollo Loco debuting smaller prototypes, seeking franchisees

Feb. 3, 2021 El Pollo Loco Inc. is gearing up for aggressive expansion in 2021, driven by two new restaurant designs, Chief Development Officer Brian Carmichall said in a company press release. One version has no indoor dining room. Instead, it caters largely to off-premise sales with a take-out window, a dual drive-thru, parking for curbside pick-up and patio seating. The second prototype, which has a smaller-than-typical dining room opening to an expansive patio, features a dual drive-thru and curbside pick-up parking spaces. Both prototypes share an enhanced digitized experience, including...

El Pollo Loco Challenges Customers to Make the Most of Delivery Time with New 'Workout ... - Vimarsana News

El Pollo Loco Challenges Customers to Make the Most of Delivery Time with New 'Workout ...

Press release content from Globe Newswire. The AP news staff was not involved in its creation. El Pollo Loco Challenges Customers to Make the Most of Delivery Time with New ’Workout ... El Pollo Loco Holdings, Inc.January 15, 2021 GMT Partnership with influencers inspires movement and exercise while waiting for food to arrive COSTA MESA, Calif., Jan. 15, 2021 (GLOBE NEWSWIRE) -- El Pollo Loco, Inc.  (“El Pollo Loco” or “Company”) (Nasdaq: LOCO), the nation’s leading fire-grilled chicken restaurant chain, is kicking off the new year with its first-ever TikTok campaign, “ Worko...

Source: apnews.com
El Pollo Loco urging fans to sweat it out via TikTok - Vimarsana News

El Pollo Loco urging fans to sweat it out via TikTok

El Pollo Loco Inc. is kicking of the new year with its first-ever TikTok campaign, "Workout While You Wait." It challenges customers at home to get up and get moving while they wait for their Pollo Fit Bowl order, a…

The Next Evolution of El Pollo Loco Has Arrived - Vimarsana News

The Next Evolution of El Pollo Loco Has Arrived

The brand wants most of its expansion to come from franchises. In 2018, El Pollo Loco set forth a “Transformative Agenda” that intended to digitize how it goes to market, refine off-premises efforts, streamline operations, and reinforce bonds with communities. All of those changes still fuel El Pollo’s goal to once again reach 5 percent annual unit expansion in the U.S. by 2023. And as El Pollo begins this year, CEO Bernard Acoca said the brand is eyeing the next stage of evolutionary growth. In other words, the chain is ready to reset and modernize in what Acoca called an “Acceler...