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Then he managed to find a doctor who concluded that since the body loses energy at night, a more substantial breakfast was needed in the morning. this is new thinking. something that nobody had ever thought of. we now say the most important meal of the day is breakfast, right? bernays. bernays doak that doctor's recommendation and -- took that doctor's recommendation and sent it out to 5,000 physicians across country. he also sent out something else. it was information on the new-found need for breakfast, but he put it through a publicity packet together. touting beechnut's new idea. something...

Eggs, and serving it in the morning. their patients had a nice hearty bacon and egg breakfast in the morning. doctor recommended that we do that. just to replenish their bodies and beechnut's profits skyrocketed. and a new tradition of bacon and eggs was born. and from that, we now have the mcgriddle. hmm. the denny's grand slam. it's an industry of breakfast. ihop. all of it. it came from beechnut. and bernays. i think it's funny because now the cycle is complete. because it's turning on itself. bernays went to doctors and say hey, can you find me something to help me sell bacon? they did. th...