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Latest products, launches and new product development (NPD) in the retail sector. Range enhancements, formats and pack/product design

27th May 2021 Cereal bar manufacturer Stoats has launched a new range at Sainsbury’s. The Stoats+ Immunity Bars, which are gluten-free and plant-based, are available in two flavours: Berry Boost and Chewy Roasted Nut. Each bar contains 100% of the recommended daily allowance (RDA) of vitamins A, B6, B12, C & D, as well as folic acid, iron, zinc and copper – a combination that is claimed to contribute to the normal function of the immune system. They are available in multipacks of four 40g bars (RRP £2.50). The launch of the bars coincides with research showing that over a third (...

Downloads Juices and smoothies are cashing in on their health credentials. After years of stagnating sales amid concerns about their sugar content, the pandemic has pushed their functional benefits – crucially, their high vitamin content – into the spotlight. Total category sales are up 9.5% to almost £1.4bn [Kantar 52 w/e 27 December 2020] thanks in part to the overall rise in grocery sales during multiple lockdowns. But it’s telling that the particularly strong performers have been freshly squeezed juice, up 18.7%, and smoothies, up 13.3%. That’s because their growth has been prope...