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People aren't on to that yet. >> well, it still does to some scents, it does and again, if your e-mail service provider allows you to use the person that you're sending it to their name in that subject line, then again anywhere you can personalize it, you, your. >> so if -- in the subject line you would put jj, your best tips for great skin, i feel like that makes it seem more spammy but is it proven that people open it more if there's name's in the subject. >> yeah. this is about permission based marketing. so somebody has opted into the list that means they want to hear from you. so absolute...

1920, 1080p resolution movies will look gorgeous on the screen. because you have a roomy keyboard the they throw in the numerical key pad the a math major, accounting major. great to have. you are not pecking at the top row. >> you've given me a whole lot of extras on this one. i'm afraid to ask what the price is. >> $579 starting out. >> cheaper than this one. add the touch screen. you can do that or not. and you can also, you can add in like -- an extra, better processor, core-i3. bring it up to $630. >> still not so terrible. >> you have options. >> especially so much for the price. >> i li...

I was inspired to write this book with my co-authors, lisa and frank, because over the last six years, we've gotten the chance to go around the country and interview thousands of small business owners. and so many of them had these really clever incredibly practical tips about how to run a business better. so we put the best of them together in "it's your business." but this is just the beginning. please let me know your best tips so i can continue to share them with our audience. and if you try anything out from the book, please let me know how it goes. i would love to hear your feedback. sen...

And frank, because over the last six years, we've gotten the chance to go around the country and interview thousands of small business owners. and so many of them had these really clever incredibly practical tips about how to run a business better. so we put the best of them together in "it's your business." but this is just the beginning. please me know your best tips so i can continue to share them with our audience. and if you try anything out from the book, please let me know how it goes. i would love to hear your feedback. send e-mail to yo yourbusiness@msnbc.com. and tip number 40, impro...

Very vibrant environment like twitter why not use it? >> laura fitton, author of "twitter for dummies" shared her best tips for using twitter for your business. >> my four word guide to twitter and any social media platform is listen, learn, care, and serve. right? so dive in and look for key words related to your business, look for things related to your locality, and just provide lots of ideas, lots of questions, lots of content, lots of data around that core problem. and the right people will find you because you'll be helping them. >> and twitter isn't the only way for businesses to connec...