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It's opened up a world of opportunities we wouldn't have access to if we were not certified. >> whatever your business is, you want to make money. go to the chamber of commerce and find out what they have to offer, whether it's certifications or workshops and networking. introducing yourself to different organizations and rubbing elbows with the shakers and movers. how is it that one service can get tons of free users but fail at converting them into paid subscriptions while another business is successful at creating customer loyalty? how to get repeat buyers. john jantsch is author of the b...

And frank, because over the last six years, we've gotten the chance to go around the country and interview thousands of small business owners. and so many of them had these really clever incredibly practical tips about how to run a business better. so we put the best of them together in "it's your business." but this is just the beginning. please me know your best tips so i can continue to share them with our audience. and if you try anything out from the book, please let me know how it goes. i would love to hear your feedback. send e-mail to yo yourbusiness@msnbc.com. and tip number 40, impro...

Okay, here is a great way to not really cost efficient. any time you buy something for your company, see if you can use it in multiple wayes. this comes from angela couple who started home aroma. for example, this is the packaging for the caviar eye cream. look at size. this is also a travel size for other product or o t.o. hand out samples. think about this with brochures, pamphlets or mailing material. make them generic enough that you can use them for multiple targets in multiple places. so tip number 145, make all of your marketing materials do triple duty. >> for the past couple of weeks ...

Congratulations on the book. this is a big issue, creating customer loyalty. keeping a customer is cheaper than getting a brand-new one. let's dive in. you talk about teaching your customers. how does that have to do with loyalty? >> somebody buys something and they expect a result, they promise a result. we do everything we say to deliver on the product or service, but then, for whatever reason, they don't get the result. i think sometimes we underestimate somebody buys, i think you used software as a great example and they only use 10% of it. we want to continue to educate them to get the mo...