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Okay, here is a great way to not really cost efficient. any time you buy something for your company, see if you can use it in multiple wayes. this comes from angela couple who started home aroma. for example, this is the packaging for the caviar eye cream. look at size. this is also a travel size for other product or o t.o. hand out samples. think about this with brochures, pamphlets or mailing material. make them generic enough that you can use them for multiple targets in multiple places. so tip number 145, make all of your marketing materials do triple duty. for the past couple of weeks here on the show, you ve seen little clips like that last one from my new back, it s your business. and i m so excited to tell everyone that this week, the book is finally launching in stores. i was inspired it write this book with my co-authors, lisa ....