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Iron Range businesses have trouble recruiting workers from outside the area. A new website aims to change that


HelloIronRange.com showcases things to do on Iron Range, answers prospective job recruits questions.
10:57 am, Jan. 8, 2021
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Downtown Virginia. The Iron Range Tourism Bureau has launched a website to recruit workers to the Iron Range. (Bob King / 2009 file / News Tribune)
Kelly Hertling knows how hard it is to lure new employees to the Iron Range.
As human resources supervisor for L&M Radiator, Inc., a radiator manufacturer in Hibbing, she sees skilled laborers gravitate toward the area’s union jobs while potential salespeople and engineers recruited from elsewhere worry there’s nothing to do in the area.
“We struggle to recruit people from outside the area to come to the Iron Range,” Hertling said. “When you’re interviewing and such, you’re not just selling your company to a potential applicant or potential employee, you’re selling the region, the area.”

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