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PHOTO: Fábio Lucas The most sustainable web design is maintenance. The greatest creativity is reuse. Fixing what you have nearly always reduces waste and increases value more than buying something new. One of the core principles at Netlife, a Norwegian digital design agency, is: “We make what humans and the world actually need.” Sometimes, that means making the decision not to make, not to buy, not to create. Bjørn Bergslien, a senior consultant for Netlife, was working with a new client on their intranet. There was a major budget involved. However, after examining the existing...

PHOTO: Kate Ausburn “When I was working for Ruter (a Norwegian public transit company), one of the key principles was that people should travel with us without having to think,” said Beth Stensen, CEO of Netlife, a Norwegian digital design agency. “And I asked why? What’s so bad about thinking? What’s so bad about helping people think about the choices that they’re making? And making them aware, and educating them along the way about the impacts of the different choices that they’re making?” Supposing Ruter helped people think about their health, about...

Embracing Sustainable Digital Design PHOTO: Zbynek Burival How do you work sustainably as a digital professional? If you are a producer of code or content then you are a producer of CO2. How do you ensure your digital activities produce as little CO2 as possible? Better still, how do you ensure that your digital work is useful enough that it saves more energy than the energy required to make and maintain it? I first came across Norway’s Netlife around 2007. They had invited me to speak at their annual conference and when I checked their website I was intrigued. Here was a web consultanc...