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Line the perfect beer for removing no from your vocabulary for a night. it's part of their up for whatever campaign. well the company releasing this statement saying in part it's clear that this message missed the mark. we would never disrespectful or irresponsible behavior. time to bring in the female power panel. great to have the three of you here. a nice varying panel. just a normal person's point of view. you're into economics and numbers, what were they thinking when they did this line? >> what a bunch of idiots. i don't think they were thinking at all. i don't think they were expecting ...

Like alcohol, but, i'm saying they're brilliant. everybody's tweeting talking, the buzz we're on here talking about it and budlight is getting unbelievable amounts of promotion for no dollars. >> that's what i was saying -- >> i can't help it. >> but is it right? it's almost like they try to become more outlandish than the next. this was a st. patrick's day tweet. and here's what it said. on patrick's day you can pinch people you can also pinch people who aren't up for whatever. >> so disgusting. reckless. >> i don't care if it's alcohol, if they had that on any product, i would dislike it but...