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Travis Scott Founds New Brand CACTI, An Agave Spiked Seltzer UNVEILS NEW BEVERAGE VENTURE IN PARTNERSHIP WITH ANHEUSER-BUSCH News provided by Share this article Share this article NEW YORK, Dec. 17, 2020 /PRNewswire/ -- Today, Diamond certified recording artist, songwriter, producer, fashion mogul and creative force Travis Scott has announced his latest project as a founder and creator of a new brand, CACTI, a venture with Anheuser-Busch. The new endeavor is an extension of his ever-growing personal brand which will bring his signature aesthetic and creative narrative to life in the beverag...

The Travis Scott run is still going strong. Following his ever-growing run of deals, Scott has announced that he is the founder and creator of CACTI, a venture with Anheuser-Busch.  The new brand brings the Travis Scott aesthetic and creativity to the beverage space. Scott is a tequila fan and is inspired by the flavors of tequila while merging them with a refreshing taste of seltzer when creating CACTI Agave Spiked Seltzer. The seltzer is set to hit shelves in Spring 2021. “CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only...

“CACTI is something I’m really proud of and have put a ton of work into. Me and the team really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products,” said Travis. “I’m a big fan of tequila so I came at it from that angle, too. I’m really excited to put this out in 2021 and see other people be able to enjoy it.”