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NPCI-built app to foray into ecommerce space via separate division. Despite marketing challenges, BHIM aims to improve user experience through partnerships and new initiatives like BHIM 2.0.
In the fiscal year 2023-24, UPI transactions in India recorded an impressive 57% increase in volume and a 44% increase in value compared to the previous fiscal year 2022-23.
India’s rise as a digital giant isn’t just about trendy startups and tech billionaires. It’s also about a silent revolution at the core – the government’s relentless push to build a robust digital public infrastructure...
Paytm rivals PhonePe, BHIM and Google Pay are seeing a surge in app downloads as consumers look for alternative digital payment services
Paytm saw its Android app downloads decline to 68,391 on February 3, a whopping 24 per cent decline week-on-week.