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While purpose is a powerful commercial force across the world, different economies demand different types of purpose thinking and leadership, says Katlego Mashishi, managing director at Idea Engineers. Mashishi adds that purpose-led brands are recognised as doing better business than those operating without any social orientation or philosophy.
While purpose is a powerful commercial force across the world, different economies demand different types of purpose thinking, and leadership
The list of things I don’t understand, but really don’t want to understand, keeps getting longer. It includes:
Building a small business is 'an extreme sport'. But a mindset shift by asset managers to start investing in startups can support promising small enterprises, which, in turn, should use their nimbleness to access markets that are hard to penetrate. Andile KhumaloThis is according to entrepreneur and chartered accountant Andile Khumalo, speaking about the importance of supporting small businesses at the launch of an innovative new campaign, which will see leading insurer, Hollard, sharing its ‘big advertising’ spaces with 12 budding SMMEs over the next six months. The idea is to help these...
Building a small business is an extreme sport but a mindset shift by asset managers to start investing in startups can support promising small enterprises, which in turn should use their nimbleness to access markets that are hard to penetrate. This is according to entrepreneur and chartered accountant Andile Khumalo, speaking about the importance of supporting small businesses at the launch of an innovative new campaign which will see Hollard sharing its big advertising spaces with 12 SMMEs over the next six months. Andile Khumalo The idea is to help these small enterprises thrive in the long...