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Starts a six-day iowa bus tour on monday. to blunt cruz's raise to the top -- rise to the top, donald trump will be making big ads -- >> in iowa, new hampshire, south carolina, and they'll be substantial, well done. i've seen the first two or three. we're proud of them. we'll be talking about a lot of things including the border, including trade. >> reporter: ben carson rang in the new year with a new cast of advisers after three top aides resigned on new year's eve. the struggling contender promised to reinvigorate his campaign ahead of iowa's february 1st caucuses. democrats are also getting...

Million a week on his own advertising. >> i'm going to be doing big ads in iowa, new hampshire, south carolina, and they're going to be very substantial and i think they're very well done. i've seen the first two or three of them. we're very proud of them. we're going to be talking about a lot of things, including the border, including trade, including isis and security for the country. >> reporter: and ben carson rang in the new year with a new cast of advisers. after three top aides resigned on new year's eve. the struggling contender promised to reinvigorate his campaign ahead of iowa's feb...

In iowa is more disputed. with iowa caucuses less than a month away, cruz is gaining on the billionaire. the republican senator is up with an ad there selling his conservative credentials and he starts a six-day iowa bus tour on monday. to help blunt cruz's rise an stay on top. trump says he'll start spending at least $2 million a week on his own advertising. >> i'm going to be doing big ads in iowa, new hampshire, south carolina and they're going to be very substantial and i think they're very well done. i've seen the first two or three of them. very proud of them. we're going to be talking a...

Million in advertising in early voting states next month. >> i'm going to be doing big ads in iowa, new hampshire, south carolina and they are going to be very substantial and i think they are very well done. >> reporter: with the rest of the field tearing into each other, trump is using his iconic hair-do to turn into obama's environmental agenda. >> you can't use hairspray because it's going to affect the ozone. let's see, i'm in my room in knew krork city and i want to put a little spray so that i -- right? right? but i hear they don't want me to use hairspray. they want me to use the pump ...

Want to take any chances. >> reporter: next month he says he'll drop $2 million a week advertising in early voting states. >> i'm going to be doing big ads in iowa, new hampshire, south carolina. and they're going to be very substantial and i think they're very well done. >> reporter: it will be the first ad blitz of trump's campaign, a boast he likes to make on the campaign trail. >> i spent less money than anybody else and have the best result. i'm number within by a lot and i spent no money. >> reporter: on tuesday trump l laid into cruz saying his heritage left him out of touch with religi...