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Orders of magnitude. >> it's going to explode. >> it's going to explode. and we're really, really concerned that there's not going to be enough cannabis to supply all of those new consumers. >> deangelo thinks recreational pot in california could be worth as much as $15 billion just two years from now. >> how do you keep the price cheap enough so anybody has access to cannabis. >> we do it by growing cannabis in the same way we do other agricultural crops. we're just beginning. we're at nowhere near the scale that traditional big ag is and we're still very much in a learning process. this is o...

Deangelo. he could be the howard schultz of pot depending on how you look at it. frank purdue, he probably wouldn't like that analogy but he's investing in mass production of cannabis on the scale of big ag. he thinks the only way to defeat the black market is doing just that. he could make a lot of money in the process. take a look at this. in california's salinas valley, home to some of the most fertile land in the world, harborside farms finds itself in the middle of california's pot gold rush. >> you've been waiting on this moment a really long time. >> i have been working for and struggli...

Medical marijuana entrepreneur steve deangelo's been fixing up greenhouses here to grow cannabis for california's brand new legal recreational market. he hopes by producing pot on a massive scale he'll help knock the black market out of business and become a brand name in weed. >> the number of people that can legally purchase cannabis in california is going to expand by orders of magnitude. >> it's going to explode. >> it's going to explode. and we're really, really concerned that there's not going to be enough cannabis to supply all of those new consumers. >> reporter: deangelo thinks recrea...

One of the most prominent chefs is going on right now. one of the most prominent chefs. this is amazing. there's so much to talk about. most of this revolves around food i want to eat. starting with you, let's talk about plate of the union. a campaign focused on reforming national food policy. >> sure. right now we have a food system that favors big ag, large agribusiness, and it doesn't support small family farms. it doesn't support the food that we eat. we're great at producing corn and soy but not great at producing food that's nutritious and people want to eat. >> why is that? we're so eff...

Third time, but it is going to tell you where we stand on the big issues, about water, and clean energy and dirty energy, and property rights, and trade, and help the small family farmers in nebraska and indiana or the help of big ag, and that is going to tell you where we stand. tpp and dakota may be off of the table, but other issues will be coming up. tom perez is qualified to be the attorney general or the secretary of the state, but he does not have the chops and the kills is and the experience with the grass roots to lead the party as a dnc chair. >> which is more important for the dnc c...