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Detailed text transcripts for TV channel - MSNBC - 20130629:09:55:00

Customer. it s a prerequisite that there have to be people willing to pay for your product or service. and if you re not finding them right away, if you just have a few, ask them what they want. i at ink magazine just met an entrepreneur who had a business and said the key to his success was talking to his customers and building exactly what they wanted. yeah. you hear this over and over again from successful entrepreneurs. this is about all the investors out there. how do i know i m a good fit? and that we can do business together besides just coming in a room and talking? will it be a one-time visit? or will i get to really know who i m doing business with? well, i have to start with you, obviously, since you re an investor, brian. you re entering basically into a marriage. you can t get rid of your investor so easily. that s right. it s a big hugging relationship. you should be in control of it. you walk into the door and say i ....

Brian Cohen , Big Hugging Relationship ,

Detailed text transcripts for TV channel - MSNBC - 20130623:11:56:00

It s a big hugging relationship. you should be in control of it. you walk in the door and say, i want to get to know you. you have to ask questions about them, their background and frankly what it is that excites them about being an investor in the business you re building. once you develop that relationship, have breakfast with them, lunch, dinner, but get to know them. be proceed active. a lot of people feel they re in the position to take money. but if you are feeling a bit, let s say, desperate, how can you kind of step back and realize, i may not want their mean? i ve heard it called a marriage, a partnership but it really has to be. in this tough lending environment there are so many different places to get funding. you can go to sba, your bank. step back and look for different opportunities. and take yourself a few years down the line when you re with ....

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