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Wanted to be. and they wanted to be cool. >> steve was much more comfortable being in front of the camera so, therefore, you attach this human quality to mac and people believed in jobs and believed he would fix things and solve things and make great products. >> this is imac. >> the bulbous seethrough mac was a breakthrough in computing, the first computer people want to put in their living rooms. didn't want to hide it away. hay wanted it put it out and display it. >> with the imac, apple won out the competition with a simple message. to be yourself. to be cool. you needed a mac. >> i knew t...

Celebrity ceo was to tell a story about his product that embodied who those people, his customers, most wanted to be, and they wanted to be cool. >> steve was much more capable being in front of the camera, so, therefore, you attach a human quality so people believed in jobs. they believed he was solving things, making great products. >> this is imac. >> the boldest imac was a huge breakthrough in computing. one of the most computers that people wanted to put in their living rooms, not hide away, but display it. this one upped the competition with a simple message, to be yourself. to be cool. ...

Was to tell a story about his product that embodied who those people, his customers, wanted to be. and they wanted to be cool. >> steve was much more comfortable being in front of the camera. so, therefore, you attached this human quality to mac and people believed in jobs and they believed he would fix things and solve things and make great products. >> this is imac. >> it was huge in computing. it was the first computer people wanted to put in their living rooms. they wanted to put it out and display it. >> apple one upped the competition with a simple message, to be yourself, to be cool you...