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In a unique agency and client partnership, earned creative agency Example has collaborated with hydration heavyweights H2coco to develop a new Australian-made and owned canned water brand, ThirstTrap, set to shake up antiquated bottled water buying habits with its plastic-free, aluminium cans of 100
"Ahead of a groundbreaking treaty to reduce plastic pollution, a group of independent scientists fear that the United Nations is legitimizing industry-backed proposals such as chemical recycling."
The plastic crisis has grown exponentially. Despite marketing claims, less than 10% of the plastic waste from recent decades has been recycled. The rest gets incinerated, is buried in landfills or piles up as litter on land and in the water.
Ahead of a groundbreaking treaty to reduce plastic pollution, a group of independent scientists fear that the United Nations is legitimizing industry-backed proposals such as chemical recycling.
The beach and the valley floor of Pololu are speckled with plastic that has washed ashore. If only a valley could sue those responsible.