Breathing New Life into Retail's Gift Cards Playbook - Multichannel Merchant
Breathing New Life into Retail’s Gift Cards Playbook March 2, 2021 For retailers, 2020 was a year when best-laid plans went astray. The pandemic forced executives to re-scope strategies on the fly. Some saw the crisis as a chance to reinvent their business completely. Others accelerated digital transformation efforts as commerce moved inexorably online. Everyone looked for the best ways to serve customers in an unprecedented time, with stalwart favorites like gift cards receiving new focus. In 2021, retailers are being challenged to maintain strong customer relationships and are increasingl...