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I understand the step one, you know, is spending all this money, counting on the first cluster of four primaries to be indecisive, won by multiple candidates, perhaps, nobody really taking over the race. he comes into super tuesday, you know, huge ads in california, and texas in particular. there are other big sattates as well for super tuesday. he makes a big splash there. but i don't think he, you know, i don't think he wins the nomination on super tuesday, so what's his next step, how does he get on the debate stage. how does he begin to really, i guess, endear himself to a party, more segm...

What does it tell you about his growth maybe as a person? >> he's learned his lessons. that was probably the worst thing he's done which says a lot, that decision, the widely panned espn special, it was just a disaster. i'm taking my talents to south beach. it's the only discordant note in his career which is remarkable. so he learned from that. and even four years ago when he was sports illustrate, big splash there, now it's a tweet and statement that's exactly the way it should be. i think lebron understands that people don't want to have this play over again in that same big way, this was s...