Detailed text transcripts for TV channel - MSNBC - 20110924:09:46:00
Understand or to remember a name like that. >> long time staffer sums it up another way. >> while the name was descriptive, it was not memorable. >> when they brought the fans that range from 60 to 24 feet in diameter, the response was always the same. they ask are you the guys that make the big ass fans? it was a constant thing. we relented and said this whole hvls thing, it's not going any place. everybody calls us big ughtthey something. they used the name informally in ads. he decided to rename the business. it paid off instantly. >> our natural customers, maintenance supervisors, engineer...
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