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Tencent cites the success of Weixin Mini cross-border e-commerce program as Big C rides it into China markets

Tencent Thailand on June 21, 2022 showcased Big C’s successful penetration of the Chinese e-commerce market amid the pandemic with the opening of its online store via its Weixin Mini Program. The online store enables the supermarket chain to expand its consumer base and connect with millions of customers in China. ....

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