Detailed text transcripts for TV channel - CNN - 20110415:09:23:00
Project. by satellite phone from ice base, i talked to the ceo at his london corporate headquarters steven, a lot of people or companies decide to sponsor, say, a sports team. why did you choose arctic exploration and science? >> well, going back about four or five years ago, we decided as a company we needed to get brand awareness. i personally was not in favor of supporting a football team or cricket team or a rugby team. we wanted to do something that added value to either the business or bigger global context. and preferably both. and the idea was put to us that maybe we could sponsor this...
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