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LifeJacket Skin Protection, manufactured in Poole, is a lightweight, water-resistant skin protection product. It is the creation of three friends in their 30s – Billly Boulos, Rob Sumner and Jono Sumner. Jono Sumner said: “Like everyone else, I thought I was invincible until I was diagnosed with bowel cancer at the age of 34. It was a real wake-up call.” He decided to help other men protect themselves from skin cancer, the most easily preventable cancer. Men in the UK are twice as likely to develop skin cancer as women. Male skin cancer cases have exploded over the past 20 years and are forecast to double over the next 20 – largely because men are not protecting their skin when outdoors or not applying protection all year.