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This Life Cambodia (TLC), a non-profit organisation based in Siem Reap province, collected four international awards last week for its confrontational domestic violence video Virtual Reality – Life is Not a Game. The campaign has been widely recognised as a success, notably beating out some established brands and agencies’ work for awards in the past.
Just about everyone is familiar by now with the basic elements of classic video game design, including what happens to the player’s little pixilated character when – much to their consternation – it dies on their screen in front of them.
The Ministry of Social Affairs, Veterans and Youth Rehabilitation and the NGO This Life Cambodia signed a memorandum of understanding (MoU) regarding “programmes to divert children away from prisons”. The programme will attempt to intervene in the lives of youths who are in conflict with the law and give them an opportunity to change their ways through continuing education,
This year, This Life Cambodia (TLC) produced a short film entitled Not Her Fault to raise awareness of domestic violence as part of the UN’s 16 Days of Activism to End Gender-Based Violence campaign. In its two-minute video, a young woman opens a wardrobe, takes out a white ultra-thin T-shirt and recalls a proverb her mother told her as a child – “without the hook, the fruit does not fall”. The proverb reminded her of what happened once when she rode her motorbike home from the gym. “Was it my fault? How? My clothes? Without the hook, the fruit does not fall,” she says in the sh...