Rediffusion announces all-women agency Ladyfinger in India | Advertising
It will be helmed by former Wunderman Thompson creative director Tista Sen.
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It will be helmed by former Wunderman Thompson creative director Tista Sen.
Rediffusion Brand Solutions has announced the launch of Ladyfinger, an all-women agency.
The agency is founded on the belief that though a vast majority of Indian advertising is targeted at women consumers, the female perspective is either missing in most of the communication or is largely characterised by casual gender stereotyping, , rediffusion
Best Media Info: The agency is founded on the belief that though a vast majority of Indian advertising is targeted at women consumers, the female perspective is either missing in most of the communication or is largel| Advertising News
The agency will be based in Mumbai and is looking to enhance women’s voices and perspectives since a vast majority of Indian advertising is targeted at women consumers