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Plus, the rebranding of local businesses for GMB advantage (and why it doesn’t work) Carolyn Lyden on May 10, 2021 at 10:00 am Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and what do you think of testing in the age of automation? I sat in on the #PPCChat Twitter Spaces conversation last Friday for a while (and lurked on the Twitter chat earlier in the...

Microsoft Bing opens Content Submission API as beta This not only helps expedite indexing but also bypassing crawling, reducing server resources necessary for being indexed by Microsoft Bing. Barry Schwartz on May 6, 2021 at 6:03 pm Bing announced the Content Submission API is now in more of a public beta phase after being in private beta for over two years now. The Bing Webmaster Team said now, in addition to the URL submission API, it now gives publishers and site owners “the ability to notify Bing directly about URL along with content changes via Bing Content Submission API.” B...