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How to Perform an In-Depth Technical SEO Audit Read this in-depth guide and learn a step-by-step process for creating a comprehensive technical SEO audits for your clients. Bio 279 I’m not going to lie: Conducting an in-depth SEO audit is a major deal. And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?” Advertisement Continue Reading Below Even if you haven’t been actively looking for a new gig, knowing your SEO audit nailed it is a huge ego boost. But, are you terrified to start? Is this your first SEO audit? Or, may...

SEO year in review 2020: COVID forces platforms to adapt their local and e-commerce offerings, and more Even a pandemic couldn’t slow down developments in the search industry. Here’s our recap of the year’s most important stories and news. George Nguyen on December 31, 2020 at 8:00 am More Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have las...

Unlock actionable tactics to measure search marketing success Join us online SMX Report, February 23, 2021. Lauren Donovan on December 22, 2020 at 11:20 am More Join us online at SMX Report — February 23! This exclusive one-day event delivers proven strategies and actionable tactics for measuring search marketing success. After attending, you’ll be able to: Configure dashboards in Google Ads reporting boost traffic and revenue You’ll also take a deep dive into Google Analytics 4’s new capabilities, featuring its sophisticated cross-channel view into the customer life cycle....

So what aspects of SEO should marketers focus on now? Refine Keyword Phrases Marketers should start by focussing on refining target keyword phrases so they align with user and search intent. Customer intent has changed in many areas, particularly as the COVID-19 pandemic's impact lingers. Customers had already sought products and services in their vicinity in recent years, becoming accustomed to adding the phrase "near me" when conducting searches from a smartphone. But shifts in products and services sought this year may mean changes in search volume. Focus on Keyword Clusters That implies a...

Bing Webmaster Tools Gains Features From Microsoft Clarity Microsoft is integrating features from Clarity into Bing Webmaster Tools. Bio 201 READS Following a successful launch of Microsoft Clarity, features from the free-to-use tool are being added to Bing Webmaster Tools. Clarity allows website owners to see exactly what visitors are doing on their site without infringing on visitors’ privacy. It visualizes how the site is used in the form of click & scroll heatmaps, and can even replay entire user sessions. Search Engine Journal’s Roger Montti covered all the features of Microsoft Clar...