How Your SEO Strategy Must Evolve for 2021
So what aspects of SEO should marketers focus on now? Refine Keyword Phrases Marketers should start by focussing on refining target keyword phrases so they align with user and search intent. Customer intent has changed in many areas, particularly as the COVID-19 pandemic's impact lingers. Customers had already sought products and services in their vicinity in recent years, becoming accustomed to adding the phrase "near me" when conducting searches from a smartphone. But shifts in products and services sought this year may mean changes in search volume. Focus on Keyword Clusters That implies a...
Source: cmswire.com