uOttawa's Design Day: Where engineering students help turn dirt into gold
Back in 1997, Marie Josée Lamothe didn’t know her newly founded environmental consulting company would one day discover how to turn dirt into gold. Northex Environnement Inc. started off advising clients on how to clean up and recycle contaminated soil, however Lamothe eventually realized her company’s expert advice wasn’t enough to overcome the real-life disincentives to following best practices – many companies citing cost as the reason behind burying, incinerating or dumping the contaminated soil in a landfill.
Source: obj.ca