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From data-based strategies to finding the right formula to maximise reach and revenue.
21 Jan, 2021 - 09:04 AM IST     |     By indiantelevision.com Team    
NEW DELHI: Advertisers are constantly on the lookout and devising ways to target and engage with consumers. With the world increasingly moving online, digital marketing – and more specifically advertising on OTTs – is becoming a significant part of brands’ media mix. After a stellar run in 2020, where Netflix, Amazon Prime Video, SonyLIV, Disney+ Hotstar and others became household names and saw unprecedented traffic and subscriber gains in the wake of the pandemic, more and more brands are considering going the streaming route to boost their reach and revenue streams. ....

Jahid Ahmed , Saumya Singh Rathore , Sanjay Singhal , Bhavin Desai , Amazon Prime Video , Volkswagen Passenger Cars , Rajeev Dhal , Aashirvad Aata , Five Star Kitchens , Vidnet 2021 , ச Um ம்யா சிங் ரதோரே , சஞ்சய் சிங்கால் , பவின் தேசாய் , அமேசான் ப்ரைம் காணொளி , வோக்ஸ்வாகன் பயணிகள் கார்கள் , ராஜீவ் தால் , ஐந்து நட்சத்திரம் சமையலறைகள் ,