"Our diversified content strategy has lead to our TV channel's success": Network18's Smriti Mehra
The CEO, Business News, decodes the factors behind the success of the network’s channels.
Source: afaqs.com
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The CEO, Business News, decodes the factors behind the success of the network’s channels.
Mumbai: CNN-News18 has garnered 26.3 per cent market share in the English general news genre becoming the leading English news channel, as per Broadcast Audience Research Council (Barc) data. The channel garnered 40.2 per cent viewership share in the prime-time segment (2+ | Monday to Friday | 1800—2300 hrs) compared to competitors that trailed behind at 25 per cent and 20.2