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Not Amazon: Online initiatives encourage e-commerce shoppers to think small Bookmark Please log in to listen to this story. Also available in French and Mandarin. Log In Create Free Account Getting audio file . This translation has been automatically generated and has not been verified for accuracy. Full Disclaimer Carla Antonio/The Globe and Mail On a cold, snowy Sunday in late November, while others were curling up with a book or watching a movie, Ali Haberstroh’s idea of fun was to make a spreadsheet. That’s how Not-Amazon.ca – a fast-growing directory of local retail alternatives to e-commerce giants such as Amazon and Walmart – was born. Ms. Haberstroh, a social-media manager at a marketing company in Toronto, wanted to shop local herself, but didn’t always know where to start. “It was an education process for myself,” she said. ....