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Red flags are going up on beaches from Scarborough to Whitstable as pollution levels soar and businesses are forced to close due to sewage discharges
A burst pipe means untreated waste was pumped straight towards the beaches.
South West Water confirmed it will be 'harmless' and a 'temporary colouring' which will not impact the quality of water in Exmouth, Devon.
Beachgoers have been warned parts of the sea near Exmouth could turn yellow or green as part of investigative work by a water company.
Wastewater Director at United Utilities, Mark Garth, said it was a 'very unusual incident and our teams are working around the clock to minimise any impact on the environment'.