How the big names in cuisine use influencer marketing
The chef Pablo Berenguer Solbes Photo credit © Guillemette Notarangelo Dormans / ©Pablo Berenguer Solbes Instagram, an essentially visual social network, has become a showcase for know-how and culinary art. Chefs now imagine their dishes with the objective of making each creation "Instagrammable". They have therefore created their own accounts on social networks, in parallel with their restaurant's account. They become creators of their digital communication. They are then in direct contact with their customers and have a community of fans who follow their demonstrati...
Source: journaldespalaces.com