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Blue’s Clues: Ford Introduces Money-Back Used Car Program

Ford Launches Blue Advantage Used Car Buying Experience Last quarter Ford launched its new Blue Advantage used car buying service, in an attempt to turn clicks into sales for its Ford dealers. Ford promises an excellent experience on its Blue Advantage cars, and the service includes cars from other marques. Dealers have signed up in droves. Launched in February, Ford worked in conjunction with Autotrader to debut its new used car platform. Essentially a Ford storefront with Autotrader wiring underneath, the format will look familiar to anyone who’s shopped Autotrader in the past 10 years. C...

Ford Blue Advantage Used Car Platform Goes Live Photo: Ford During February’s NADA Show, Ford Motor Company launched its online portal for used car sales. Ford Blue Advantage is now live, offering shoppers a more comprehensive platform for perusing pre-owned vehicles offered through local Ford dealers. “We can now connect the right shopper to the right pre-owned Ford vehicle faster than ever,” said Andrew Frick, vice president, U.S. marketing. “Providing a great digital experience is paramount today, but we know customers still want to touch, smell, and feel a vehicle before they buy ...

Ford Joins Other Car Makers To Go Head To Head With Third-party On-line Used Car Disrupters (Carmax, Vroom, Carvana and Others) - Offers Shoppers Online Used Car Marketplace Option TACH's Take: Opportunity Missed. This new offering presented Ford the opportunity to really help its dealers and their customers. Ford's market power and data know how offered it the ability to become THE honest and unquestionable used car valuation authority...but no! When buying a used car or trading for a new one...it's still Buyer Beware. So instead of becoming THE Honest Alternative to the traditional "screw...