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it's about putting your rivals under. >> mr. maxwell -- >> rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder, blood and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> murdoch put his stamp on the city of new york. here i am. you better pay some attention. i'm going to have one hell of an impact. >> as usual, we were drinking one night. the producers, the reporters and me. we always gathered. >> this is the first concrete block was removed by east german workers. >> then we hear t...

to this empire. >> early on, rupert develops a machiavellian approach to the newspaper business. it's about putting your rivals under. >> and mr maxwell certainly has lost. >> and, rupert discovered if you start turning the dial down market, ratings go up. >> sex and murder and blood, and mayhem. >> he bought up 40% of the circulation of newspapers in england. >> this is his moment to expand. >> post here! get your post here. new york post... >> murdoch put his stamp on the city of new york. here i am. you'd better pay some attention. i'm going to have one hell of an impact. >> as us...

>> i've been asked by some of my friends in the press why we picked hudson county for this kind of kickoff of the campaign. >> murdoch wanted to be close to whoever was going to be empowered. and in fact, roy cohn was the man who introduced rupert murdoch to ronald reagan. >> because hudson county is the home of democrats in such great numbers. >> boo! >> no, and i hope a lot are here. >> rupert murdoch in the '80s, as conservatism is coming into bloom, he is against the welfare state. and he's a law and order guy. and new york at this time is an important state for reagan. he's trying to buil...

Picked hudson county for this kind of kickoff of the campaign. [ cheers and applause ] >> murdoch wanted to be close to whoever was going to be in power. and roy cohn introduced rupert murdoch to ronald reagan. >> because hudson county is the home of democrats in such great numbers. no, hoip a lot of here. >> rupert murdoch in the '80s, conservatism is coming into bloom. he is against the welfare state. he is law and order guy. new york is an important state for reagan. he is trying to build what we now consider blue state support. he wants to win new york. and murdoch thinks he thinks about w...

Important state for reagan. he's trying to build what we now consider a blue state support. he wants to win new york. [ sirens ] ♪ >> and murdoch thinks he thinks about what do i have to do to get my advantage? and basically "the new york post" became a propaganda arm for the reagan candidacy. >> they had probably more influence with voters than "the new york times," the dominant newspaper in new york city because it was the blue collar paper. it was the paper of the working class. we really believed that we could make in roads among those voters. >> ronald wilson reagan, the projected winne...