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To use it before they really thought through wait, how could it be abused? now what we're seeing is companies grappling with how to deal with it. and that is why they pay hundreds of thousands of people to moderate this content. and for twitter, for instance, they use content to scan images for pornography. but they don't do that for violence. now, there is technology that would do this better. they could put these videos on a delay. they could have artificial intelligence scan and flag these videos before they are ever up loaded. so the steef stevens video was on facebook for over two hours b...

Is why they create something like facebook live platform, which is super easy. but they also have a large incentive to keep facebook free of videos like this. because facebook will be completely destroyed if you and i go on facebook to look at pictures of our friends, we see pictures like you saw yesterday. >> hine s crimes have been broadcast on social media. remember the case we covered with smk, the four teenagers. they were charged with torturing a teenager live on facebook. do these companies know what to do now with best practices that maybe mainstream media has developed? >> yeah, i thi...

Else to get hurt. i know my dad had to die like this for people to realize life isn't garn teed. but i just want everybody to know you should be kind to everybody you meet and to love your family because they're all you got. >> rodney, can i talk to you about this facebook element? because faceback responded, i'll put the statement up, this was a horrific crime, and they don't allow this content. and they were in touch with law enforcement to direct threats to physical safety. what do you think about that statement? should they be doing more to prevent people from having this kind of platform ...

Posting this on facebook? >> i think he's maximizing out the horrors. you see him in his car taping it, taking calls and says hiss phone and blowing up and says i can't believe no one believes i didn't do this. and he is angry people would doubt his power. it is about power and control, but that's too simple. the idea he's scapegoating this on his his girlfriend, his ex-girlfriend, and miz mother. he has no coping skills, but the sad thing is, and i agree with all your guests, that is all in. this is the first thing that's made us sit up and get attention. and he knew that, and i do think he'l...

In that technology. >> boast facebook and instagram, have added live streamic to their capabilities. just last week a georgia teen was live streaming a video on instagram when he shot himself. maybe they didn't think it through. >> of course. for every action there's an equal and opstd reaction. the reality is facebook live video could change the world, the same way the idea of live video that we can bring people into the space where we are, we see with reporters, the power of that. you think of something like the ved video, the charges for a police officer after a shooting, for a protest we m...