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Luxury auto’s consumer co-branding, extensions and partnerships offer more reasons to loosen your purse strings

Rolls-Royce Boat Tail bespoke Bovet 1822 timepieces detailed: 18K white gold case, 5-day reserve, tourbillon 9 June 2021 6:27 pm / 0 comments The Rolls-Royce Boat Tail is an exceeding unique vehicle, one that reeks of cutting-edge craftsmanship and opulence. It’s a car unlike any other, so the trinkets that come with it should be just as exclusive – like the two Bovet 1822 timepieces you see here. Rolls-Royce collaborated with high-end Swiss watchmaker Bovet 1822 to create this pair of reversible timepieces for the new Boat Tail. The one with the blue strap is for the gent, and the di...

The lady's reverse side is embellished with a miniature painting of a flower bouquet. The colors on the timepiece were carefully matched to those featured on the car itself and another special touch is a small version of the famous Spirit of Ecstasy sculpture. As for that tourbillon, this feature ensures complete time accuracy as normal watches that are left unused for an extended amount of time can lose their accuracy due to the effect of gravity on their moving parts. "Rolls-Royce Boat Tail is a pure expression of owners' interests, influences and passions, with every detail minutely consid...

Called the Rolls-Royce Boat Tail Timepieces, these creations are unique to both the horological and automotive worlds

Premium luxury carmaker Rolls-Royce recently unveiled the 2021 Boat Tail four-seater car with a price tag of$28 million (over ₹200-crore), commissioned under its new Coachbuild program. While the world is still drooling over what is now the world’s most expensive vehicle, it is being speculated that the owners of the magnificent four-wheeled creation are American singer Beyoncé, and husband and rapper Jay-Z. The custom Boat Tail, that took more than four years to be hand-built, manifests its clients’ personal tastes for luxury, nuances and customization. Based on the design ...