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You can't go home again. i'm gone. >> it's happened before. starbucks. >> i gave up my id, my name tag, my office. if i wanted to run a company, i'd still be running disney. i did that. >> never say never. that's the lesson there. tech journalist and host of "on kara swisher," kara swisher joining us. what happened behind the scenes that led to this? >> i think a lot of problems with bob championship per, who i call bob two. i think he wasn't doing very well. i think disney is in a little bit of a state, spending all that money on streaming. they've got a lot of challenges. they wanted to brin...

Twitter. >> smart man. >> there's not a comparison. elon musk has been a successful business person, but his methods are the polar opposite of bob iger. bob has had lots of successes, too, that shows how you can be a very strong ceo, but kind and also decisive, but not mean to people. the way elon is conducting this, as you know, i think is quite appalling. at the same time, look, he has a lot of success. that's not the way i'd want to have success. >> david geoff fen, i have never heard one person say a bad thing about him. he is honorable, decent, smart, successful. he is in a category of on...