Detailed text transcripts for TV channel - MSNBC - 20151024:09:38:00
$600 but for $95. >> the idea took off. and for two years they sold almost exclusively online. they didn't have stores in the business plan. their goal was to change an industry through internet sales. but what they soon learned surprised them. >> what we found was that people really wanted to shop and experience the brand in person. >> they are not alone. internet retailers across industries are finding that while the internet is great to start an idea, ultimately there will always be consumers who want to do things the old-fashioned way. touch and feel them before putting down the plastic. e...