The Future of YACHT Rock - Portland Mercury
The Portland Art Museum's rebrand of the Northwest Film Center this past spring—to PAM CUT or (deep breath) the Portland Art Museum's Center for an Untold Tomorrow—was met with a fair amount of head scratching and eye rolling at the time, in spite of the organization's laudable goals. And as a result, the center's once regular schedule of repertory screenings have been replaced by experiences and events that, through judicious use of technology like VR...
Source: portlandmercury.com