Bobsled Teams News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Japan and then yulia lipnitskaya, the 15-year-old russian who surprised everybody in the team skate they had last week. she's the one who is sort of bending her leg up past her head doing things we've never seen before on skates. she could be a spoiler. team usa men's hockey gets into elimination games. should be interesting. playing the czech republic in the quarterfinals. if they can get past the czech republic they could meet canada in the semifinal on friday. a lot going on here. >> if anybody has a great branding name, post-olympics in america anyway, gracie gold. >> yeah. >> and she's 18...

Olympics. for a very rare flew is an opportunity to capitalize on what they have done. >> shepard: very rare few. marketing experts say the most important trait for a winning athlete is a good story. a story that everybody knows. and the fact is, the public just isn't familiar with a lot of these athletes' stories. especially those in sports like luge, curling, our favorite. or cross-country skiing. but standouts in those sports can make money, simply making it to the olympic podium like other nations, the united states awards cash prizes to medal winners, 25 grand for a gold. 15 grand for sil...